At the intersection of culture & content
Accent is a creative content agency specializing in engaging the new American consumer. We design and deploy culturally-relevant, story-driven campaigns for leading brands in the U.S.
Connecting with consumers
the way they see themselves
The American consumer has changed. More multicultural than before. More complex than ever.
To truly embrace diversity, marketers need to reject stale stereotypes and tired tropes, and look beyond labels.
After all, no one likes to be put into a box. At Accent, we believe that through a deep understanding of consumer identity and culture, brands can find new ways to create powerful and lasting connections with communities of color.
More than skin deep
Culture is the lens through which we see ourselves and the world around us. Through data-driven research and contextual analysis, Accent uncovers key cultural insights that open the door to inclusive strategy and breakthrough creative.
Content as currency
When properly calibrated, content can serve as expressions of culture that deliver intrinsic value when consumed and shared. At Accent, we trade in content (of all shapes and sizes), crafting brand stories rich in creativity and authenticity.
Key for connection
The contextual relevance of any message can be critical to its reception and recall. With each campaign, Accent aligns the channels, media and community partners required for meaningful and effective engagement.
By definition, accents are born outside of the commonplace and are recognized for their unique tone and expression. Shouldn't your marketing have an accent?
client portfolio
creating an inclusive cultural conversation
Our digital-first, content-forward approach focuses on creating a center of gravity that pulls consumers into a cultural conversation that is inclusive, empathetic, and authentic.
